Behind every Sensation there is a Viral formula that is a bit controversial

 I think what makes a company go viral is 

do something a bit controversial, but having the right facts behind it and what they're doing. If you do something controversial that was stupid, right, it's not going to go viral for the right reason, nor is it going to make you call a viral company. You're going to just look stupid in public. 

I think if you build something product or a system, and you have some sort of underlying reason that people can pick up on, even if it's like 5% 10%, that's what creates the virality 

because it's like, okay, 

why do they actually do this? 

Was this for a reason? 

And like 

it creates this like cool spiral of thought 

 and 

that's what leads people to share that 

because there's sort of uncertainty people like to see 

like 

that's what gets them excited 

even if it is controversial or crazy 

I don't think it matters take what they have amplify the depth of what they're doing 

and how it's unique 

and then 

use that as a base on the controversial then you get eyes on you and 

like it all supports back a reason that you intentionally have